Facebook is a great place to market your business. Don’t overlook its power; use its power to market your brand. See how the following tips can help improve your Facebook marketing campaign.
Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to post the offer and then change it to Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.
Use the custom tabs on Facebook for greater efficiency. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, a contest can have its own tab so that it stands out.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
If someone ‘likes’ your Facebook page, give them a deal. Likes can get your Facebook page a lot of new attention. Think about a good reward to offer when someone likes your page. It could be a sweepstakes prize or something offered to everyone. If someone sees a chance to get something of value, they will be more likely to click that button.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Random customers have no incentive to keep up with your posts. Instead, pay for Facebook ads that target customers for you.
Answer the different questions that your followers post on Facebook. Doing so helps you develop a good reputation. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
You want to increase sales through your Facebook marketing efforts. Set yourself a monthly sales goal when you start marketing on Facebook. Getting people to become a fan is a good thing, but ultimately, you want sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Only invest real resources in this form of marketing. So many people are on this site that you want your efforts to pay off. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you shouldn’t be surprised when you get poor results. To get good results, you have to take Facebook marketing seriously.
Only post professional-looking photos on your wall. This will show that you are credible and sophisticated. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Take the time to cultivate your Facebook contacts carefully. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Keeping your content fresh is a great way to build a relationship that lasts. Make sure that you give loyal customers deals and promotions.
Facebook is a great way to market your business to a variety of people. Do not overlook the ways it can promote your business, but use it to your advantage. Apply what you’ve learned here, and start using Facebook marketing today.