Business-customer interaction has undoubtedly changed in the last decade, with the introduction and explosion of social media platforms such as Facebook and Instagram, it’s no surprise why more and more companies are choosing to make their presence known on these platforms. However, like anything in business, there is always a right and wrong way to do things. So, to aid you in creating and maintaining your audience on social media, we have compiled some of the best do’s and don’ts.
Do Separate Your Personal Life From Your Business
Too often we see business owners mixing their personal life within their business account. Examples of this are posting vacation photos of you and your family or giving an opinion on a particular issue. Your audience is following your account because they have a vested interest in your product NOT your personal life. Continuing to post about how great your life is going is a sure way to lose followers and give your brand a bad name.
Do Keep A Single Voice Across All your Mediums.
A business will often branch out into various social media platforms to capture a wider net of its audience. Often new business owners will make the mistake of appointing different people in charge of each of these accounts. Although they may all do a great job of running the platform, the fact is that everyone has a different voice. A candidate responding to a job offer for any CDL Truck Driver Positions Mid South might get one type of response from your Facebook account and a different one from your Instagram account leading to complete confusion. Therefore, we recommend appointing one single staff member to man all your social media accounts. This will allow customers to experience the same high-quality customer service within all your platforms.
Don’t Post Only What You Want
What we’re talking about here is need to listen to your core consumers; after all, they are your best route to growth. How? Consumers who are passionate about a particular brand or product will more likely than not share it with their friends. This means that you have the opportunity and responsibility to give your audience what they want. This also means putting aside your feelings and emotions on a particular product or marketing campaign for that of what the consumer actually wants.
Don’t Ignore Your Audience
Not every comment on your platform will be praising your product/service; in fact, some get downright nasty. This, however, does not mean you should delete or ignore their comment. Remember, others are seeing that comment, and if they notice that you either remove them or ignore it, then it gives off an impression that the company doesn’t care about their customers. You don’t have to go into specifics, a simple response such as “Please call our offices so we can make this matter right” will go a long way in the eyes of your customers. Quickly joining the conversation in your comment section can help detour any small fires from spreading.